Marketing

K-Pop stars BTS are getting their own YouTube Red series


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YouTube has been one of the main engines behind the global success of K-Pop band BTS in the last year. Now they’re getting their own series on its YouTube Red subscription service.

The eight-episode series is called BTS: Burn The Stage, and will launch on 28 March, offering fans an “intimate, personal portrayal” of the band’s 2017 world tour.

The structure of the series is interesting. Its first two episodes will both be released on 28 March through the band’s YouTube channel, with the first episode free for anyone to watch, but the second behind the YouTube Red paywall. After that, new episodes will be released on a weekly basis.

It’s a logical way to (hopefully) drive subscriptions to YouTube Red from the band’s famously-enthusiastic ‘ARMY’ fanbase – BTS’ official YouTube channel has 6.7 million subscribers and 1.18bn lifetime views.

The downside, ahead of YouTube Red’s anticipated expansion this year, is that the subscription tier is only available in a few countries: the US, South Korea, Australia, New Zealand and Mexico. Fans elsewhere in the world will have to buy it through YouTube’s a-la-carte store for premium series.

Stuart Dredge

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