Marketing

Yxng Bane gets a ‘shoppable’ music video with startup mysnapp


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The idea of a crossover between music videos and online shopping has been floating around for a long time – it seemed a logical extension of product-placement deals if fans could buy what they were watching in a video.

Nobody has made a significant business out of the idea though: neither for themselves nor for artists. Can mysnapp have better luck?

The UK-based startup has launched an Android and iOS app that’s specifically for watching music videos then buying the clobber featured within them.

“How can some dude called Elon find fuel on another planet, but we can’t even get our hands on an outfit when we see it? That ain’t right,” as its app-store listing puts it.

The company’s latest deal is with British artist Yxng Bane for his ‘Vroom’ video, via a partnership with music and fashion firm Disturbing London. Fans can pick up a £309 logo vest; a £667 pair of Hyperdunk trainers or (if they’re on a budget) a £13 satin shirt, among other items worn in the video.

“There is a growing popularity and trend in purchasing via an app directly from mobile, and this provides a complete solution for tech savvy consumers,” said mysnapp founder Lee Murphy.

Stuart Dredge

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