Everyone’s a broadcaster now, both in terms of the individuals streaming live video from their phones using apps like Live.me, and in the way these apps can themselves become commissioners of TV-style shows.
Live.me is certainly doing that: it’s working with music-production firm The Code on a show called You Need The Code. It’s focusing on 14 independent artists on The Code’s roster with a mixture of “live concerts, Q&As, record release parties, and backstage studio sessions” according to Tubefilter.
The artists are emerging rather than well-known: Crystal the Doll, Alahna Ly, Courtney Bell, Angelique Sabrina, Brianna Lee, Kevo Hendricks, Sino, Biance Badd, Rosette, Taz Zavala, Brielle Lesley, Pat Er’son, Raww Blue, and Tyrik Ballard.
The launch of the show follows a $50m funding round for Live.me in November 2017 from Chinese firm Beijing Bytedance Technology Co, which invested in the live-video app around the same time it bought social app Musical.ly for $800m+.
Live.me claims a global userbase of 40 million people, but it’s still early to say how that will translate into fans for the 14 artists in its new show.