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Report: US iPhone app spending grew by 23% in 2017


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Sensor Tower is the latest research firm putting out numbers on the apps market for 2017, this time focusing on iPhone app spending in the US.

It claims that the average amount spent per active iPhone in the US was $58 last year, up 23% from 2016’s figure of $46. This covers spending on premium (pay up-front) apps as well as in-app purchases, although not spending through associated credit cards – for example in apps like Amazon and Uber.

Or, in a music context, it counts spending on streaming subscriptions when handled through in-app purchases, but not when the payment is through other off-Apple means.

The top dog category-wise is still games: they accounted for $36 of the average $58 spent per device, which is a 62% share. By contrast, music apps accounted for $4.10 – just over 7% of all US iPhone-app spending.

That’s up 8% year-on-year, and includes in-app streaming subscriptions as well as other kinds of music apps, from Smule’s music-creation apps to other music-making tools.

The report also found that the average App Store downloads per US iPhone grew by nearly 10% to 45 in 2017. “In terms of downloads and revenue, US iPhone owners are installing and spending more than ever,” concluded the report.

Stuart Dredge

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