Facebook announced its latest set of music-licensing deals on Friday, with independent labels the latest frontier for its (currently) UGC-focused efforts.
Beggars Group, PIAS and Ingrooves were the latest partners, as well as indie licensing agency Merlin. As with Facebook’s major label and publishing agreements, the deals cover Facebook, Instagram, Facebook Messenger and Oculus VR for videos uploaded by users that feature copyrighted music by the licensors.
“Independent artists and labels are an important part of a rich music tapestry. Each of their voices and sounds matter to people,” wrote Facebook’s head of music business development and partnerships Tamara Hrivnak in a blog post. “Independent labels have been at the forefront of innovation and have embraced new opportunities on our platforms.”
Former Warner Music Group executive Jeremy Sirota is part of this, in his new role as independent label business development lead at Facebook. “This is just the beginning – we look forward to continuing to expand opportunities for the independent community to empower their voices,” he said.