Marketing

Deezer launches Football Fever playlist takeover for World Cup


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Football’s World Cup kicks off later this week, with 32 countries hoping for glory (or, in England’s case, hoping at least for something better than abject embarrassment and penalties ineptitude).

Deezer is on the bandwagon, launching a promotion called ‘Football Fever’ with playlists curated by local artists in each of the 32 participating nations. Kasabian are at the helm for England; Zara Larsson for Sweden; Davido for Nigeria and Mc Kevinho for Brazil, among others.

“We’re excited to have great musicians like Kasabian, Zara Larsson, Niska, Paul Kalkbrenner and DaVido showcasing their own favourite artists from each of their countries to give our football-loving users the perfect soundtrack to the World Cup this summer,” said Deezer’s global VP of artist marketing Sulinna Ong.

The Football Fever hub will be up and running until 16 July, at the end of the tournament.

Stuart Dredge

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