Marketing

Middle Kids get a ‘Found Friends’ Spotify playlist-matcher


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Australian indie band Middle Kids have a new album called ‘Lost Friends’ which is being promoted via a nifty Spotify playlist-matching microsite called ‘Found Friends’.

The site gets fans to log in using their Spotify accounts, then choose their favourite playlists in their own collections. It’ll then match them with other listeners with similar tastes, to browse their playlists too. Fans who use Found Friends will also follow Middle Kids’ Spotify profile and their Found Friends playlist, while saving the ‘Lost Friends’ album to their library.

“To us, the phrase Lost Friends mourns lost connections but also reveres the very human desire for relationship. We are thankful for the bonds that music creates for us and want you to feel a little more connected by music, too,” explains a message from the band on the microsite, which was a collaboration between Domino Recording Company, Lucky Number in the UK and Europe, and EMI in Australia.

Stuart Dredge

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