Last.fm claims full song streams sell more music
Is there a sales benefit from allowing music fans to stream songs in full online? Last .fm reckons there is, and has released some stats to prove it. Since the site launched on-demand streams in January, it says CD and download sales via its partnership with Amazon have increased by 119%. The site also claims that its users bought 66% more albums and tracks than they did before the launch of the streaming service. “In just over two months it’s become clear that people will buy CDs and downloads if they get access to the kind of service we offer,” says co-founder Martin Stiksel. The site also says users’ minutes spent on the site are up 118% month-on-month.
