YouTube’s secret new features
YouTube will usher in a batch of new advertising features this year, Google CEO Eric Schmidt told NBC. Asked how the company plans to begin generating cash from its popular online video service, he said: “We believe the best products are coming out this year. And they’re new products. They’re not announced. They’re not just putting in-line ads in the things that people are trying.” His statement suggests the company is looking at “new forms of advertising”, promising these would be “much more participative, much more creative, more interesting in and of themselves.”
