UMG signs music video licensing deal with Last.fm
Universal Music Group has agreed a licensing deal to make thousands of its music videos available through Last.fm, on-demand. UMG and its artists will get an undisclosed fee every time a video is streamed using the service, although as per our report last week, it remains to be seen if Last.fm is pulling in the necessary ad revenues to fund these licensing deals. “We want to offer a video library that rivals our unparalleled music catalogue, as we work towards Last.fm becoming the only place you need to go for all music-related content,” says co-founder Martin Stiksel.
