Jamba to spend $100m on advertising this year
Crazy Frog lives, and he’s got an even more bulging wallet than before! That’s the message coming from mobile content retailer Jamba, which has an advertising warchest of $100 million set aside for this year. The company’s focus continues to be skewed towards ringtones, contrary to doomy predictions of their decline. Apparently realtones are still 40% of the company’s downloads, too. The article revealing this info linked below is well worth a read too, as it talks to various other direct-to-consumer mobile content retailers about their strategies going forward.
Tags: crazy frog, jamba, Mobile Content
