Advertising on the rise at MySpace, says News Corp
News Corporation has reported that revenues at its Fox Interactive Media unit rose 23% year-on-year to $225 million in the second quarter, although income fell to $6 million from $24 million in the same period, which the company says is due to increased investments. COO Peter Chernin says MySpace is performing well though - or “pacing well against internal expectations” - with branded display ads on the rise, with several categories doubling year-on-year.
Tags: advertising, Myspace, News Corp
