Is social networking losing its allure?
A new survey from Synovate claims that 58% of adults worldwide don’t know what online social networking is, while of those who do, 36% are actually losing interest in it.
The survey quizzed more than 13,000 people in 17 developed nations, although it didn’t include anyone under the age of 18 - one of the keenest demographics for social networking. In the US, the proportion of users losing interest was even higher, at 45%.
With the music industry so excited about social networking, what’s your view? Are we leaping onto a bandwagon as users leap off? Or could music be one of the features that actually keeps people interested in MySpace, Facebook and their rivals?
Tags: Bebo, facebook, Myspace, social networking
September 5th, 2008 at 4:11 pm
I believe music is a great draw, at least on MySpace. I’ve read that music playing in the background of a profile page irritates some, but when used well, it lends to the whole experience much as music creates atmosphere in a movie.
Some MySpace members are musicians. Their profiles containing recordings has led me to discovery of artists I possibly would not have known otherwise.