Katy Perry teams up with The Sims for new video
Games publisher Electronic Arts has worked hard to get music artists involved with its The Sims franchise, with several having re-recorded special versions of their hits in ‘Simlish’ (the game’s native language).
Following in the footsteps of Lily Allen, Barenaked Ladies, The Pussycat Dolls and, er, Anthrax now comes Katy Perry. She’s released a Simlish video of her new single Hot’n'Cold.
Not only does it use the Simlish language, but the video is made up entirely from animated scenes in The Sims 2. Geeky? Sure, but the game has a huge global audience, so it’s a pretty good promotional gimmick.
Tags: EA, katy perry, simlish, the sims
