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UMG finding online success with Bebo daily TV drama

If you’re not a heavy Bebo user, you might not be aware of The Secret World of Sam King. It’s the social network’s latest online TV drama, following in the soapsteps of KateModern. Except this one’s got a strong music tie-in – it’s shot in the Universal Music building, and features regular cameos from UMG artists.

The label tells us that 5.4 million people have now tuned into the show, which is averaging 100,000 viewers a day on Bebo, plus more on YouTube. And now the show is getting a bit more interactive.

How? As part of a storyline about shooting a video for A&M artist Nick Harrison, the show’s lead character Sam has invited viewers to become extras, via a blog post on Bebo. It’s due to be shot next Monday, and will feature in the show the next day. This is the first time online fans have been invited to actually take part in the show, apparently.

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14 Responses to “UMG finding online success with Bebo daily TV drama”

  1. Music Ally | Blog Archive » Top 20 digital music promotions from Oct 2008 - AC/DC, Britney Spears, Snow Patrol and more… Says:

    [...] 8. Nick Harrison in The Secret World of Sam King. Universal Music Group has been breaking new artists in Bebo’s online TV drama The Secret World of Sam King – for example, singer/songwriter Nick Harrison, whose video fans of the show were invited to appear in. The show was getting 100,000 people tuning in a day at the height of its run. More Info [...]

  2. Sara Hall Says:

    Love Sam King and love the music of Nick Harrison
    saw him with one night only last year and he was amazing wish i knew about the video thing would loved to have been in it just to get close to nick LOL

  3. Joe Murfin Says:

    Would have been really good to go that. love the new single Something’s Special

  4. Joking Says:

    Nick Harrison is so good, I can’t wait to see him live, if you don’t know him, pelase check him out!
    x

  5. mark Says:

    if u like indie pop u will luv nick harrison, the new singles quality (y)

  6. Nuala Nu Says:

    Nick’s new single Something Special is amazing. I can’t wait until the 24th of November to get my hands on it! Get over to myspace now and have a listen!

  7. Nuala Nu Says:

    Wow what an oppotunity! I’m lovin the new single Something Special! Can’t wait until the 24th Nov to get my hands on it!

  8. Ruth Says:

    Yeah i love Nick too his song is amazing and i cant wait to see him play it live!

  9. Leah Holden Says:

    Love the new song Something Special, check out his myspace and youtube blogs, its amazing!
    x

  10. Kris Says:

    Nick Harrison is an acceptional artist with upbeat tunes, though hes not well known id wouldnt be suprised if his new single Something Special was on everyones christmas list soon, its such a relaxing, chilling song =)
    i hope touring with The Auomatic serves him well and i feel we’ll be hearing much more of him in 2009!

    kris

    xx

  11. stacey savage Says:

    i love nick harrison at the mo espesh his new single

    the videos on here are damn good too!

    http://www.myspace.com/nickharrisonsongs

  12. mais Says:

    I LOVE SAM KING + NICK HARRIISSSSSSSSSSOOOOOOOOOONNNN

  13. Erin Says:

    Nick Harrison is soo talented. His style is very different from other artists. His new single Something Special, really is something special.
    x

  14. Top 20 Digital Music Promotions From Oct 2008, ACDC, Pink and More! | RouteNote Blog Says:

    [...] 8. Nick Harrison in The Secret World of Sam King. Universal Music Group has been breaking new artists in Bebo’s online TV drama The Secret World of Sam King – for example, singer/songwriter Nick Harrison, whose video fans of the show were invited to appear in. The show was getting 100,000 people tuning in a day at the height of its run. More Info [...]

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