Music Ally

Streaming music site Lala has relaunched with an innovative new pricing model for consumers.

Users can stream any song that they already own on their computer for free using the service, but must then pay $0.10 for a permanent licence for any other track they wish to stream.

Think of it as ”virtual ownership” – the user never owns the actual file, just the rights to stream it. Lala is also selling MP3 downloads for $0.89, or $0.79 to users who”ve already paid for the streaming rights.

Labels have welcomed the idea – all four majors are signed up – and Lala claims that in tests, 30-40% of people who paid for the ”websongs” ended up buying the MP3 versions too.

Tags: lala

This entry was posted on Tuesday, October 21st, 2008 at 3:14 pm and is filed under Digital Music News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.