Sony BMG launches branded iPhone app for Pink’s Funhouse
Sony BMG has launched a branded iPhone application for `Funhouse’, the new album from Pink. It went live on Apple’s App Store at the end of last week.
The app has 30-second previews of songs from the album, as well as photos, news and a discography. This being an iPhone app, there are also direct links to buy Pink’s back catalogue from the iTunes Store.
It’s called P!nk’s Funhouse (we think that’s deliberate, not iTunes going off on one censorship-wise), and is free to download. Could this be the start of a trend? There’s proven demand for free iPhone apps, although they have to offer something more than pure marketing, of course.
October 28th, 2008 at 9:33 am
[...] Sony BMG launches branded iPhone app for Pink’s Funhouse [...]
November 3rd, 2008 at 7:38 pm
[...] Called a “branded application,” Sony BMG artist Pink’s (P!nk?) iPhone application is a purely promotional product for her album entitled “Funhouse,” which (likely not coincidentally) is featured on the iTunes music store this week. [...]
February 12th, 2009 at 3:56 pm
[...] It’s one of the first examples of a purely promotional iPhone game based around music, although fellow free game Tap Tap Revenge has been offering tracks by different artists (Katy Perry, Kaiser Chiefs etc) for download. Meanwhile, Polydor launched an interactive (but non-game) Snow Patrol iPhone app last year, around the same time that Sony BMG did a similar thing for Pink. [...]
February 19th, 2009 at 7:38 am
[...] BMG took a different approach with Pink newest album. It used the app platform as a marketing vector to push sales of the album by offering 30 seconds [...]
April 3rd, 2009 at 4:20 am
[...] launches a branded Iphone app, FunHouse, to promote her new album. The app is sort of bare-bobe, with 30-second previews of songs from the [...]
April 4th, 2009 at 4:36 pm
[...] launches a branded Iphone app, FunHouse, to promote her new album. The app is sort of bare-bobe, with 30-second previews of songs from the [...]