25% of Japanese internet users access iTunes, says comScore
New research published by comScore claims that nearly 25% of all Japanese internet users accessed the iTunes Store during August – a higher penetration rate than the US, UK, France and Germany.
However, with other stats consistently showing digital sales in Japan are dominated by mobile, comScore’s figures don’t necessarily herald a swing back to online.
Meanwhile, the company says that 40% of Japanese internet users accessed a music website in August – Yahoo Music is the most popular, followed by Sony Connect and Sony BMG Music Entertainment.
