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Rick Astley scoops Best Act Ever award at MTV EMAs

Now that’s what we call the power of virality. 80s popster Rick Astley scooped the Best Act Ever award at tonight’s MTV European Music Awards, beating off Britney Spears and U2.

And if you’re wondering why we’re writing about it, well, it just shows the power of a proper organic viral – in this case, the infamous ‘rickrolling’ clip on YouTube. It was enough to propel the mild-mannered singer back to the spotlight. Not that he was able to actually turn up and collect the award, mind. D’oh!

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This entry was posted on Thursday, November 6th, 2008 at 11:41 pm and is filed under Digital Music News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Rick Astley scoops Best Act Ever award at MTV EMAs”

  1. Jimmy Winter Says:
    November 7th, 2008 at 12:10 am

    Thats fantastic! Was it ever any question that he would beat out U2 and Britney Spears? Not only did he win this award but he’s also back out on tour with the EU Here and Now tour. This guy is an accidental legend! And somehow he keeps reliving that damn “legendary” song day after day in my casual internet use.

    I need to stop being so gullible.

  2. diortarsest Says:
    March 20th, 2009 at 6:58 pm

    Was ist das?

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