Music Ally

Can you imagine how great working on the marketing team for Guns’n'Roses must be? Presumably they’ve spent the last 15 years having long lunches, playing office cricket, and developing RSI from playing too many web games. Now, though, they’re getting back to work for the long-awaited Chinese Democracy album.

How? With a nifty YouTube contest, inviting fans to perform their most ridiculous air guitar antics to the new album’s title track and upload the footage to the official G’n'R YouTube channel. The winner gets a listening party for them and 100 mates in their town, as well as a platinum disc.

Entries close on 17th November. The promo video announcing the contest above has some pretty good examples.

Tags: chinese democracy, guns'n'roses, youtube

This entry was posted on Tuesday, November 11th, 2008 at 4:39 pm and is filed under Digital Music Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.