iTunes still top dog among European broadband users
Well, it’s not exactly a big surprise now, is it? But nevertheless, new research from Strategy Analytics shows that European broadband users who regularly listen to digital music are twice as likely to buy it from iTunes as any other online store.
Here’s something interesting though – there’s a difference in attitude between heavy users and casual users, as Strategy Analytics’ Jia Wu explains:
“Heavy users show a much stronger preference for buying digital music from iTunes or directly from a Record Label, while casual users demonstrate a relatively higher preference for buying digital music from big Internet brands, such as Amazon, or directly from their broadband service provider.”
Amazon is making an aggressive play for these casual users in the UK this Christmas, with its aggressive £3 promotions on its MP3 Store – so it’s intriguing to wonder what will happen in 2009 if more casual users start buying digital music, and what this will mean for iTunes’ market share.
Strategy Analytics’ full report on the issue can be found here.
