Comments on: eMusic stands up for the long tail of digital music http://musically.com/blog/2009/01/15/emusic-stands-up-for-the-long-tail-of-digital-music/ The Music Ally Weblog Sat, 20 Mar 2010 01:21:46 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Why did Jaman fail? « Gordon Mattey’s Blog http://musically.com/blog/2009/01/15/emusic-stands-up-for-the-long-tail-of-digital-music/comment-page-1/#comment-25206 Why did Jaman fail? « Gordon Mattey’s Blog Fri, 17 Apr 2009 18:53:42 +0000 http://musically.com/blog/?p=581#comment-25206 [...] eMusic, they recently stated that all the community services and tools are great, but ”we reinforce the music discovery experience with subscription pricing that encourages [...] [...] eMusic, they recently stated that all the community services and tools are great, but ”we reinforce the music discovery experience with subscription pricing that encourages [...]

]]> By: Label:Life » Blog Archive » Shared Items - January 16, 2009 http://musically.com/blog/2009/01/15/emusic-stands-up-for-the-long-tail-of-digital-music/comment-page-1/#comment-17545 Label:Life » Blog Archive » Shared Items - January 16, 2009 Fri, 16 Jan 2009 19:32:17 +0000 http://musically.com/blog/?p=581#comment-17545 [...] eMusic stands up for the long tail of digital music January 15, 2009 [...] [...] eMusic stands up for the long tail of digital music January 15, 2009 [...]

]]> By: James http://musically.com/blog/2009/01/15/emusic-stands-up-for-the-long-tail-of-digital-music/comment-page-1/#comment-17386 James Thu, 15 Jan 2009 21:00:49 +0000 http://musically.com/blog/?p=581#comment-17386 I don't know if you can qualify eMusic's subscription model as a long tail business. It is misleading to say that they 75% of it's tracks "sold", since the store is like a pay-one-price all you can eat buffet. In many of the long tail examples, the product was priced uniformly across the tail which is actually more like the MCPS-PRS/mBox store. This seems to be a case against the long tail, but I am skeptical of the results. If eMusic was varying their pricing dynamically with demand to maintain the low opportunity cost for consumers to experience new and/or obscure music, they would be doing more to leverage the long tail (someone please correct me if this is wrong). I commend eMusic's web 2.0 features that create "filters" (a main component of long tail businesses) with editorial content and some sort of community. I don’t know if you can qualify eMusic’s subscription model as a long tail business. It is misleading to say that they 75% of it’s tracks “sold”, since the store is like a pay-one-price all you can eat buffet. In many of the long tail examples, the product was priced uniformly across the tail which is actually more like the MCPS-PRS/mBox store. This seems to be a case against the long tail, but I am skeptical of the results.

If eMusic was varying their pricing dynamically with demand to maintain the low opportunity cost for consumers to experience new and/or obscure music, they would be doing more to leverage the long tail (someone please correct me if this is wrong). I commend eMusic’s web 2.0 features that create “filters” (a main component of long tail businesses) with editorial content and some sort of community.

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