Groove Armada reveals sharing plans for Bacardi digital EP
Groove Armada announced its plans for digital distribution of its upcoming EP, which is being released through a partnership with Bacardi. And it definitely is a new idea. The EP will be sold on regular download stores from March 2, but there is also be a dedicated website, B-LIVE Share, which is up and running now.
You can download the EP’s first track for free, but to get the second one you have to share it with 20 friends, via email or a Facebook widget. To get the third track, you have to reach 200 shares of track one, and to get track four, you need 2,000 shares – although downloads from friends of your friends (and friends of your friends of your friends) count towards your total too.
We love the idea and the implementation. we’re just hoping we love the tunes now. The promotion only runs for 40 days, though – it ends when the EP goes on proper sale, and people with the highest share-counts locally and globally will get prizes. If you want to give it a try (while giving our share-count a bump), click here. Meanwhile, B-LIVE appears to be a Bacardi thing rather than just a Groove Armada thing, raising the prospect that other artists could distribute music through it too.
Oh, there’s also an embeddable widget too, see below:
stu has shared an exclusive Groove Armada track with 0 people on B-Live Share
Tags: bacardi, groove armada

January 22nd, 2009 at 3:05 pm
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January 22nd, 2009 at 9:00 pm
2,000 shares is just not realistic and even 200 shares is too high.
January 23rd, 2009 at 1:53 pm
ive started sharing on this and actually it works really well. It is not just your direct 1st generations shares that count but also the people that they share with and then the generation after that as well. So basically you get 3 generations of sharers from your original share that count towards your tally. Ive already hit the 200+ mark! Musical pyramids…
January 27th, 2009 at 5:49 pm
I think this is a great project that will make others to see it and adopt a similar way of distributing music…
It´s amazing to start having free access to great music (such as Groove Armada´s new tunes), and to adopt new legal methods such as this one.
Kudos for the bliveshare.com !!!!
January 28th, 2009 at 4:52 am
In the country list to choose from, France isn’t listed… funny…
Sincerely
DJM