Music Ally

We’ve written plenty about iPhone game Tap Tap Revenge in the past, and its publisher Tapulous’ work with labels and artists. But do you sell more music by licensing your song to such a game?

The company has provided an interesting stat relating to its recent offering of Katy Perry’s Hot N Cold track within Tap Tap Revenge. More than 250,000 players downloaded it to play along with, and of those, 56,000 then clicked through to buy the song on the iTunes Store.

The advantage Tap Tap Revenge has over console music games – for now – is that it has these links to the iTunes Store embedded within the game itself, driving players to buy from iTunes on the handset itself. By contrast, although the latest versions of Guitar Hero and Rock Band on console let players download tracks to play in the game, there’s no link to buy pure music downloads.

Tags: katy perry, tap tap revenge, tapulous

This entry was posted on Friday, February 6th, 2009 at 12:36 pm and is filed under Digital Music Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.