Music Ally

Verizon Wireless has expanded its promotional relationship with producer Timbaland, and has brought Research In Motion into the deal. Timbaland will be recording a series of music tracks with guest artists on Verizon’s Mobile Recording Studio Bus, and they’ll then be made available for free to BlackBerry Storm smartphone owners.

First up is Rihanna, who’s getting an exclusive remix of her Rehab single. More songs will follow in the coming months – although while they’ll debut for the Storm on a dedicated website, they’ll later be available to all Verizon customers via its V CAST music service.

The news is further evidence of BlackBerry-maker Research In Motion’s desire to engage more with the music industry – even if it’s not directly involved in this particular deal. BlackBerry co-CEO Jim Balsillie gave a keynote interview at MidemNet recently, although he could’ve done with a few announcements like this on the day.

Tags: blackberry storm, mobile music, research in motion, rihanna, timbaland, verizon wireless

This entry was posted on Monday, February 9th, 2009 at 3:57 pm and is filed under Digital Music Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.