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Watch Sony’s crazy (but ace) Japanese Walkman promos

The headline says it all: in Japan, Sony has been commissioning some startling short videos from experimental local musicians to promote its Walkman devices.

One artist called Atsuhiro Ito is wielding a great big glowing lightstick (an Optron, apparently) which makes screechy techno (above), while Taeji Saeai uses a lightpen and cameras, projectors and software to turn his gestures into music.

Meanwhile, Fuyuki Yamakawa plays his skull with a bone conduction mic. They haven’t made us want to buy Walkmans, but they are rather marvellous. You can watch them all below the jump.

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