WMG: “We are not a technology company”

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WMG: “We are not a technology company”

It’s interesting to see the contrast between different major label approaches to the Web 2.0 Zeitgeist (we use that phrase with tongue firmly in cheek 2.0).

EMI has hired ex Second Lifer Cory Ondrejka and is building out a startup-style web team, but Warner Music Group has chosen to partner with tech giant Cisco instead.

“We are not a technology company,” said VP of digital strategy and business development Michael Nash at a Billboard conference yesterday – hence partnering rather than getting webby in-house. WMG is using Cisco’s Eos platform to launch artist-focused websites.

For his part, Cisco’s Daniel Scheinman said labels are shifting with the times – they “are in 2012, not 1998″.

Tags: billboard, cisco, EMI, WMG

This entry was posted on Friday, March 6th, 2009 at 12:29 pm and is filed under Digital Music Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

3 Responses to “WMG: “We are not a technology company””

Angry Video Editor Says:
March 26th, 2009 at 9:34 pm
You may not be a technology company but you are a bunch of money grabbing fat cat yuppies. Seriously, using a song in a fan-made video on youtube is ‘infringement’? I ain’t making money off it. Hungry pigs. FUCK WMG!
mssmotorrd Says:
May 3rd, 2009 at 1:54 pm
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spuggy Says:
November 3rd, 2009 at 4:35 pm
its just fat cats rubbing their hands with more money