Music Ally

AQA is one of those SMS Q&A services where you text it questions and it texts you back the answers. But now it’s launched a new service called AQA2U, which lets anyone set up a Twitter-style news feed that sends out your thoughts as texts to subscribers at 25p a time, up to a maximum of £3.50 a month.

That’s right, it’s basically getting people to pay for content they could get for free from a Twitter feed. Or, as AQA puts it, “AQA2U is micro-blogging with a business model”.

Grime star Tinchy Stryder is already using the service. Will consumers really stump up, though? And given that Tinchy tweets lots on Twitter already, what on earth will he save for his AQA2U feed that’ll be worth 25p a pop? In all honesty, we’re profoundly doubtful whether this will prove a lucrative earner for artists.

Tags: AQA, AQA2U, tinchy stryder

This entry was posted on Tuesday, April 21st, 2009 at 10:14 am and is filed under Digital Music Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.