Music Ally

Britain’s Got Talent contestant Susan Boyle’s audition has been watched more than 75 million times on YouTube so far, but rights-owner ITV hasn’t made a penny in advertising. Why? Because it’s still in negotiations with YouTube about what ads to run against its videos.

ITV apparently wants pre-roll adverts. “We don’t want to be part of YouTube’s standard terms and conditions, because content like Susan Boyle is unique,” ITV’s online director Ben McOwen Wilson tells Times Online. “I think both sides are being hard-nosed and commercial about it.”

Meanwhile, a YouTube spokesperson stresses it’s ITV’s decision not to monetise the clips. “Content owners often have many different priorities,” they say. “Some seek to generate advertising revenue, while others use the service to promote their offline TV show.”

Tags: britain's got talent, itv, susan boyle, youtube

This entry was posted on Friday, April 24th, 2009 at 9:41 am and is filed under Digital Music Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.