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Call Katy Perry and tell her how your day went

katy-perry-phone-linesForget social media and iPhone apps and Flash games and all the other new-fangled digital marketing channels. Katy Perry wants fans to pick up the phone and give her a call.

Promoted via her website, she has local numbers in the US, UK, Spain, Italy, France and Australia. Call them, and a recorded message from the singer gives you her latest news, but also invites you to leave your own message.

And she really does listen to them, according to Hypebot, and even calls some fans back. It’’s using technology from US firm SayNow. We might call up and try to sell her a Music Ally subscription…

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This entry was posted on Thursday, May 21st, 2009 at 10:30 am and is filed under Digital Music Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Call Katy Perry and tell her how your day went”

  1. Cat man Says:
    May 21st, 2009 at 4:50 pm

    I’ve got a message for her…… I doubt she wants to hear it though

  2. Weekly Digest on the Music Industry - May 24, 2009 | Snowcrashing Says:
    May 25th, 2009 at 3:55 pm

    [...] Kate Perry calls back her fans [...]

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