Travis Barker and DJ-AM launch Twitter mixtape giveaway
Here’s more evidence to support our view that Twitter in itself isn’t a revolution in music marketing in itself – but just a tool for clever artists and labels to make the most of. Travis Barker and DJ-AM are offering fans a free mixtape download.
However, to get it they have to sign in to the dedicated website with their Twitter login, and post a tweet about the mixtape, complete with a #trvsdjam hashtag. They then get to download the mixtape while spreading the word to their friends (well, followers).
As you can see by running a Twitter search on the hashtag, the promotion is already spreading like wildfire. But the nice thing about it is that people choose what to say in their tweet – they’re not forced to spam their friends with an automated marketing message. As a commenter pointed out, you’re not able to customise the tweet, but have to go with the pre-decided marketing message.
Tags: dj-am, travis barker, twitter
June 2nd, 2009 at 7:33 pm
Actually, you can’t choose what to say in your tweet at all, and spamming your friends with their automated marketing message is exactly what you’re forced to do – did you actually try this?
June 2nd, 2009 at 8:14 pm
You’re absolutely right, it seems. It’s weird, I could have sworn there was a customisable text box when I visited, but maybe it’s old age catching up with me!
Anyway, thanks for pointing it out, I’ll amend the story as soon as I’m on a PC again, but will leave these comments as a warning to myself…
August 29th, 2009 at 10:57 pm
[...] Travis Barker. Their mix tapes were quite popular on the Internet. Their latest mix tape was heavily promoted on Twitter, the micro-blogging website that Barker and AM are heavily active in [...]
August 31st, 2009 at 3:35 pm
[...] Travis Barker. Their mix tapes were quite popular on the Internet. Their latest mix tape was heavily promoted on Twitter, the micro-blogging website that Barker and AM are heavily active in [...]