Sainsbury’s to sell Hannah Montana ringtones and games
UK supermarket chain Sainsbury’s has announced a deal with Disney to sell mobile content based around Hannah Montana: The Movie. It’ll be sold as £5.99 gift cards in 600 stores around the UK, which will then let purchasers go online to download ringtones, screensavers and games.
Bringing the mobile content to retail in a tangible product is a great way for the consumer to find the content they are looking for whether they are buying for themselves or as a gift for a fan,” says Disney’s European mobile boss Sunil Gunderia. “The Hannah Montana bundle pack is fantastic value offering fun games and the ability to personalize your phone all at one great price.”
That’s doubtless true, but we wonder how data charges fit into this fantastic value – will kids end up paying extra to download the content on their (likely) pay-as-you-go handsets? Or is Disney doing a sender-pays type data deal with someone like mBlox? We’re finding out.
UPDATE: The terms and conditions on the card explain that data charges AREN’T included: “Downloading the Hannah Montana content will be charged at your standard network rate”. Here’s hoping young Hannah fans don’t get a nasty shock when redeeming their card…
Tags: disney, hannah montana, sainsbury's
June 3rd, 2009 at 9:22 pm
hi how you and you are doing…. i missing you. we love you and we love more i will go swim. my name is rachel. my last is morgeson. i am age 11. i am girl. my hair color brown. my eye color blue. my skin color tan. my dog have 2. my cat not have 0. my sister have 2. my brother not have 0. my mom have 1.
June 4th, 2009 at 5:40 am
hi hannah montana. i am ur fan my cell number is 9492922742 and my name is amulya. i saw ur all episodes on disney channel.when i went to america i saw ur in one shopping mall in walmat in kansas byeee call meeeeeeeeeeeeeeeeee ur best friend and ur great fan send me one autograph and ur t-shirt
June 12th, 2009 at 5:48 pm
i love yaaaaaaaaaaaaaaaaaaaaaaaaa hanna montana and mily bye love u iam you bigest fan everbye
June 21st, 2009 at 10:34 pm
Fallout 3 is my latest favourite game, total virtual immersion
October 9th, 2009 at 9:30 pm
It’s nice and I love hannah montana very much – hane seen her in london at a mall – dnpan’e remember the name but I am going bye
January 23rd, 2010 at 10:36 am
cool video, i think it definitely proves your point.