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YouTube XL is targeting your television

youtube-xlYouTube is to make a push into the living room with something called YouTube XL – a redesigned version of its site designed to look good on television screens.

TechCrunch reports that a lot of the elements have been stripped out to keep it uncluttered, and its core audience for now appears to be owners of games consoles like PS3 and the Wii, which have web browsers. Meanwhile, there’s a tie-in application called Gmote which, when downloaded to phones running Google’s Android OS, can be used as a remote control for the site.

With YouTube moving more into long-form programming, this could just be the start of the site’s push into living rooms. One intriguing aspect is that here in the UK at least, some TV providers are charging for on-demand access to music videos (for example, Virgin Media). Now, if you have a console, those services will be undercut…

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3 Responses to “YouTube XL is targeting your television”

  1. Simon Byrne Says:

    This would be tremendous. Actually, as a Virgin M Customer (Medium/Basic), I received their on demand service for free (apparently mistakenly), this did not happen to just me, but a LOT of people. Then recently they cut it off, they cited it as only XL customers could get this service, yet I had it from the time it was installed for nearly a year and a half. I believe it was to create more ‘future’ customers as ‘you don’t miss what you didn’t have’. But anyway what an excellent idea. I look forward to this. Even if I had to pay a small amount. Youtube deserve it.

  2. YouTube XL is targeting your television « New Business Concepts Music Industry 2009 Says:

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