MIDEM and MidemNet to merge next year
Music industry conference MIDEM has announced plans to merge its main event with its MidemNet digital spin-off next year, meaning that MIDEM delegates will get automatic access to MidemNet.
The format won’t change: MidemNet will take place on January 23-24 at the Palais des Festivals in Cannes, with MIDEM continuing until the 27th. “Now that digital is an integral part of the business, it is logical that we unite MidemNet into the main MIDEM event,” says MIDEM director Dominique Leguern.
There’ll be a dedicated MidemNet Lab showcase in the main exhibition floor hosting 15 digital music companies, chosen by “a network of industry insiders”. There’ll also be a MidemNet Academy offering digital workshops, including ‘An Introduction to Digital Marketing’ and ‘How to Market Your Artist on Twitter’.
It’s a welcome development: digital is simply a core part of what music companies do nowadays, and MidemNet’s integration into MIDEM reflects that.
