We7: “Digital Britain is a missed opportunity”
We7 boss Steve Purdham thinks today’s Digital Britain report doesn’t go far enough in protecting Britain’s creative industries from online piracy.
“The Digital Britain report had the opportunity to set an outstanding aspirational agenda and create a memorable turning point in the UK’s digital evolution, but sadly falls short of giving the real focus for significantly enhancing Britain’s competitiveness in the future,” he says.
“Music and other high value content need two things – A strong deterrent and framework to protect the value and investment from piracy so that we can continue to produce world class music in the future – and secondly high profile education to guide people to legal services. The Digital Britain report missed the opportunity to provide the true pathway to protecting our creative industries from ilicit filesharing.”
He also refers to a recent survey by Opinion Matters claiming that 46% of UK music fans don’t understand how to legally consume music, but that 94% would choose a legal music service over an illegal service if it had the same range of music and was easy to use.
“With persistence from businesses like We7 and the rest of the music industry piracy can be made redundant with better, safer and economically viable legal services,” says Purdham.
Tags: Digital Britain, we7
