Detica launches digital piracy prediction tool
UK tech firm Detica has launched a new tool called Price for Music, together with SoundExchange, which aims to let anyone predict the level of piracy in the future – and what impact new pricing models might have.
“One of the greatest problems facing the music industry is its inability to measure and forecast the impact of various remedies, particularly pricing models, on music consumption,” says director of media Andy Frost.
“Our ‘Price for Music’ model allows the music industry to see into the unknown and provides projections of traditional and new revenue streams based on historical performance and a variety of alternative future scenarios.”
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