Trent Reznor says digital music innovation isn’t just for big stars
One of the big criticisms of successful new digital models like those tested by Radiohead and Nine Inch Nails is this: they’re Radiohead and Nine Inch Nails, with millions of fans. What about unknown artists?
It’s a valid point, and one that NIN’s Trent Reznor has just addressed head on in a post on his forum. His advice: Make music cheaply and give it away, build an email database, and then work with someone like TopSpin to sell premium packages. And build a community:
“Constantly update your site with content – pictures, blogs, whatever. Give people a reason to return to your site all the time. Put up a bulletin board and start a community. Engage your fans (with caution!) Make cheap videos. Film yourself talking. Play shows. Make interesting things. Get a Twitter account. Be interesting. Be real. Submit your music to blogs that may be interested. NEVER CHASE TRENDS.”
The full thing is well worth a read.
Tags: nine inch nails, Topspin, trent reznor
July 10th, 2009 at 6:04 pm
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July 15th, 2009 at 9:02 am
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August 23rd, 2009 at 6:37 am
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