Filesharing down by a third among UK teens
Music Ally’s sister consumer research company The Leading Question has released data from its fourth annual Speakerbox survey of UK music fans showing a drop of a third in regular music filesharing amongst UK teenagers.
For the first time the survey also showed a higher percentage of fans regularly purchasing downloads (19%) compared to obtaining tracks from file sharing (17%). The volume of tracks obtained for free compared to purchased tracks had also narrowed from 4:1 in Dec 2007 to 2:1 in Jan 2009 when the face to face survey of over 1,000 music fans was carried out.
We think the positive figures represent both greater takeup of legal streaming services among teens – in particular YouTube – and other competing ways of finding music for free such as CD burning and Bluetooth. Nearly twice as many teens (31%) stream music every day compared with most music fans (18%).
However, the fact that UK teens are using YouTube as a legal source of music jars with the fact that YouTube UK has removed all premium music videos due to a dispute with PRS for Music. Perhaps this research will provide an extra incentive for the pair to resolve their licensing disagreement.
Tags: music ally, P2P, the leading question

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July 14th, 2009 at 4:37 pm
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July 16th, 2009 at 7:25 am
[...] MusicAlly annuncia i risultati di un’indagine effettuata da The Leading Question: “I teenager inglesi voltano le spalle al filesharing”. Esulta il Guardian: “Crolla la condivisione illegale. Le abitudini stanno cambiando, Spotify e Youtube all’avanguardia”. Ma secondo FleeingFromPigeons chi ha effettuato la ricerca non ha capito nulla, perché il filesharing continua sotto altre forme. Inoltre un campione di sole 1000 persone non è rappresentativo. [...]
August 1st, 2009 at 12:09 pm
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August 4th, 2009 at 12:06 am
[...] a survey of British music fans, conducted by the Leading Question/Music Ally and released last month, found that the percentage of [...]
August 4th, 2009 at 12:18 am
[...] a survey of British music fans, conducted by the Leading Question/Music Ally and released last month, found that the percentage of [...]
August 7th, 2009 at 9:56 am
[...] CD sales among these teenagers were down 26 percent and digital purchases were down 13 percent. And a survey of British music fans, conducted by the Leading Question/Music Ally and released last month, found that the percentage of 14- to 18-year-olds who regularly share files [...]
September 5th, 2009 at 1:30 am
Take a look at Guvna Bs page. Hes an upcoming gospel/christian rapper!
lets promote the positive young people instead of the negative.
http://www.myspace.com/guvnab
November 6th, 2009 at 1:25 pm
Bad time for file sharing sites…
December 1st, 2009 at 3:28 am
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