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Filesharing down by a third among UK teens

Music Ally’s sister consumer research company The Leading Question has released data from its fourth annual Speakerbox survey of UK music fans showing a drop of a third in regular music filesharing amongst UK teenagers.

For the first time the survey also showed a higher percentage of fans regularly purchasing downloads (19%) compared to obtaining tracks from file sharing (17%). The volume of tracks obtained for free compared to purchased tracks had also narrowed from 4:1 in Dec 2007 to 2:1 in Jan 2009 when the face to face survey of over 1,000 music fans was carried out.

We think the positive figures represent both greater takeup of legal streaming services among teens – in particular YouTube – and other competing ways of finding music for free such as CD burning and Bluetooth. Nearly twice as many teens (31%) stream music every day compared with most music fans (18%).

However, the fact that UK teens are using YouTube as a legal source of music jars with the fact that YouTube UK has removed all premium music videos due to a dispute with PRS for Music. Perhaps this research will provide an extra incentive for the pair to resolve their licensing disagreement.

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13 Responses to “Filesharing down by a third among UK teens”

  1. Digital Music Update - Undercurrents Says:

    [...] PC World comes the release of a new study by The Leading Question, a UK media strategy company, showing that illegal file-sharing among [...]

  2. It’s the business model, stupid! - Techlog Says:

    [...] corroborated by a recent study by music industry analyst Music Ally. A survey of 1,000 UK teenagers found that for the first time more people download legal copies from iTunes and Amazon than download [...]

  3. I Needed Music ‘cos I Had None… » the billblog Says:

    [...] Links Leading Question research: Guardian Coverage: Theory Dependent Observation: Sony installs Rootkit: CD ripping is illegal: [...]

  4. Spotify and YouTube help pwn piracy - Broadband Finder Blog Says:

    [...] Music Ally Share [...]

  5. Diminishing file-sharing found in U.K.: It’s all in the business model « Copyrights and Wrongs Says:

    [...] 14, 2009 · Leave a Comment According to U.K.-based Music Ally, which describes itself as “the leading digital music business information and strategy [...]

  6. Complotto e mezzo Says:

    [...] MusicAlly annuncia i risultati di un’indagine effettuata da The Leading Question: “I teenager inglesi voltano le spalle al filesharing”. Esulta il Guardian: “Crolla la condivisione illegale. Le abitudini stanno cambiando, Spotify e Youtube all’avanguardia”. Ma secondo FleeingFromPigeons chi ha effettuato la ricerca non ha capito nulla, perché il filesharing continua sotto altre forme. Inoltre un campione di sole 1000 persone non è rappresentativo. [...]

  7. Collins, Blow and Herbert « Marion in Savannah Says:

    [...] a survey of British music fans, conducted by the Leading Question/Music Ally and released last month, found that the percentage of [...]

  8. old man gets angry about the present, suggests everyone behaves as if it were twenty years ago. : LikeItHateIt Says:

    [...] a survey of British music fans, conducted by the Leading Question/Music Ally and released last month, found that the percentage of [...]

  9. warsystems » Swan Songs? Says:

    [...] a survey of British music fans, conducted by the Leading Question/Music Ally and released last month, found that the percentage of [...]

  10. Swan Songs? - PoliticalGroove Forums Says:

    [...] CD sales among these teenagers were down 26 percent and digital purchases were down 13 percent. And a survey of British music fans, conducted by the Leading Question/Music Ally and released last month, found that the percentage of 14- to 18-year-olds who regularly share files [...]

  11. jay Says:

    Take a look at Guvna Bs page. Hes an upcoming gospel/christian rapper!

    lets promote the positive young people instead of the negative.

    http://www.myspace.com/guvnab

  12. iPhone development Says:

    Bad time for file sharing sites…

  13. No más lágrimas: los modelos de negocio nacen, prosperan y mueren | Yorokobu Says:

    [...] como Spotify ha reducido radicalmente las descargas ‘ilegales’ en un tercio, según un estudio de The Leading Question, de julio en Reino Unido, y esto es solo el comienzo. Entre los adolescentes la cifra es más alta. [...]

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