U2 BlackBerry app is finally available
We thought it came out weeks ago, but apparently not. U2 has now launched its long-trailed BlackBerry application, which offers photos, videos, news, song lyrics and track samples from the band’s No Line On The Horizon album. It’s free, and available on RIM’s BlackBerry App World.
There are also click-through features to buy the album or individual tracks. BlackBerry-maker Research In Motion is sponsoring the current U2 tour, so it ties into that. There will also be a second phase for the app focused more around social networking features, although no launch date has been announced.
“With today’s announcement, we are reinventing the album experience for the digital age,” says RIM’s VP of global alliances Jeff McDowell. A more accurate summary would be to say that RIM is trying to reinvent the album marketing experience for the digital age – the U2 app would be a lot more interesting if it included the full album with all this extra content, rather than just clips.
However, RIM will be hoping that its U2 collaboration (as well as the app it made with Black Eyed Peas mainman Will.I.Am) will spur more artists to launch promotional apps for BlackBerry. Currently, iPhone is getting much more love from the music industry as far as marketing apps go.
Tags: Blackberry, research in motion, u2
September 17th, 2009 at 1:12 pm
[...] 1 votes vote U2 BlackBerry app is finally available We thought it came out weeks ago, but apparently not. U2 has now launched its long-trailed [...]
September 23rd, 2009 at 4:48 pm
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