http://musically.com/blog/2009/10/07/we7-tops-uk-music-site-chart-with-major-caveats/ The Music Ally Weblog Fri, 19 Mar 2010 05:37:18 +0000 http://wordpress.org/?v=2.8.6 hourly 1 http://musically.com/blog/2009/10/07/we7-tops-uk-music-site-chart-with-major-caveats/comment-page-1/#comment-29513 We7 chief helps calculate those elusive Spotify numbers « MR PC EASY Mon, 12 Oct 2009 07:47:12 +0000 http://musically.com/blog/?p=2510#comment-29513 [...] all right, thank you, at least in popularity: according to Hitwise, the web measurement service, last week it had 2.3m page views.But Spotify, Purdham recognises, has done an excellent PR job. And he [...] [...] all right, thank you, at least in popularity: according to Hitwise, the web measurement service, last week it had 2.3m page views.But Spotify, Purdham recognises, has done an excellent PR job. And he [...]

]]> http://musically.com/blog/2009/10/07/we7-tops-uk-music-site-chart-with-major-caveats/comment-page-1/#comment-29383 We7 chief helps calculate those elusive Spotify numbers @ Technology News Thu, 08 Oct 2009 17:15:19 +0000 http://musically.com/blog/?p=2510#comment-29383 [...] all right, thank you, at least in popularity: according to Hitwise, the web measurement service, last week it had 2.3m page [...] [...] all right, thank you, at least in popularity: according to Hitwise, the web measurement service, last week it had 2.3m page [...]

]]> http://musically.com/blog/2009/10/07/we7-tops-uk-music-site-chart-with-major-caveats/comment-page-1/#comment-29372 Label:Life » Blog Archive » The Music Industry Today - October 8, 2009 Thu, 08 Oct 2009 13:04:05 +0000 http://musically.com/blog/?p=2510#comment-29372 [...] Jackson – October 7, 2009NMPA, Major Labels Sign On Terms Of Agreement – October 7, 2009we7 tops UK music site chart… with major caveats – October 7, 2009From CTIA: EMI, Myxer, Shazam, Tapulous – October 7, 2009Rob Cavallo [...] [...] Jackson – October 7, 2009NMPA, Major Labels Sign On Terms Of Agreement – October 7, 2009we7 tops UK music site chart… with major caveats – October 7, 2009From CTIA: EMI, Myxer, Shazam, Tapulous – October 7, 2009Rob Cavallo [...]

]]> http://musically.com/blog/2009/10/07/we7-tops-uk-music-site-chart-with-major-caveats/comment-page-1/#comment-29369 we7 proclama ser o serviço de música online mais visitado da Grã-Bretanha | Remixtures Thu, 08 Oct 2009 10:35:15 +0000 http://musically.com/blog/?p=2510#comment-29369 [...] problema é que os dados revelados agora apenas abrangem pageviews registados em sites de música. Daí a inexplicável ausência da Spotify, cujo serviço [...] [...] problema é que os dados revelados agora apenas abrangem pageviews registados em sites de música. Daí a inexplicável ausência da Spotify, cujo serviço [...]

]]> http://musically.com/blog/2009/10/07/we7-tops-uk-music-site-chart-with-major-caveats/comment-page-1/#comment-29349 jt Wed, 07 Oct 2009 20:28:58 +0000 http://musically.com/blog/?p=2510#comment-29349 Well up to a point chaps.....and first of all many thanks for the kind words for the efforts of the we7 team. the site is pretty awesome. Hitwise is important, of course, because it is a totally independent measure of page views. The reason 'page views' as a metric is so important is firstly that high 'page views' shows high engagement with the product, fans finding new music and also rediscovering old favourites. And secondly because 'page views' generates saleable web inventory to help pay for the music for the long term. The key to success for the free service is the ratio of web advertising (revenue) to streams played (costs). That is why a web service will likely beat an internet application for free to air services. Audio advertising is catching on with brands and on we7 in particular, when advertisers combine short audio ads with web inventory, it has been shown to be very effective. It may even be a rival for video advertising on the web in its effectiveness on 'task oriented' sites like we7 for some brands. Web inventory is therefore important not just as a measure of current usage of the product but perhaps more importantly to enable we7 to build a sustainable 'free to air' service that ensures bands get paid and fans who cant or won't pay (and they are still the majority who you probably can't reach just by changing how you pay from 'buy' to 'rent') will get the music they want, legally. John Taysom Well up to a point chaps…..and first of all many thanks for the kind words for the efforts of the we7 team. the site is pretty awesome.
Hitwise is important, of course, because it is a totally independent measure of page views. The reason ‘page views’ as a metric is so important is firstly that high ‘page views’ shows high engagement with the product, fans finding new music and also rediscovering old favourites. And secondly because ‘page views’ generates saleable web inventory to help pay for the music for the long term. The key to success for the free service is the ratio of web advertising (revenue) to streams played (costs). That is why a web service will likely beat an internet application for free to air services. Audio advertising is catching on with brands and on we7 in particular, when advertisers combine short audio ads with web inventory, it has been shown to be very effective. It may even be a rival for video advertising on the web in its effectiveness on ‘task oriented’ sites like we7 for some brands. Web inventory is therefore important not just as a measure of current usage of the product but perhaps more importantly to enable we7 to build a sustainable ‘free to air’ service that ensures bands get paid and fans who cant or won’t pay (and they are still the majority who you probably can’t reach just by changing how you pay from ‘buy’ to ‘rent’) will get the music they want, legally.
John Taysom

]]> http://musically.com/blog/2009/10/07/we7-tops-uk-music-site-chart-with-major-caveats/comment-page-1/#comment-29346 we7 tops UK music site chart… with major caveats Wed, 07 Oct 2009 20:26:16 +0000 http://musically.com/blog/?p=2510#comment-29346 [...] 1 votes vote we7 tops UK music site chart… with major caveats UK streaming music firm we7 is understandably chuffed about being ranked first in Experian [...] [...] 1 votes vote we7 tops UK music site chart… with major caveats UK streaming music firm we7 is understandably chuffed about being ranked first in Experian [...]

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