Spotify in the UK: 2.7 million users and counting
Last night saw a joint presentation by Spotify and PRS for Music in Edinburgh, which included a stack of stats on how the streaming music service is doing here.
Want some figures? Back in July, Spotify already had 2.7 million users in the UK, with more males than females. Half of them are over 30, but the biggest single age group is 20-29 year-olds, who accounted for 1.1 million (40.7%).
In the six months to the end of July this year, more than four million tracks were available to stream in the UK, of which three million were accessed, generating more than one billion streams in total. Light relief came with a question on whether the male bias means Spotify could help stem the population explosion. “As long as they don’t play Barry White,” replied director of content Niklas Ivarsson.
We’ll have a full report on the presentation later this morning, so stand by.
Tags: prs for music, spotify
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