Comes With Music: 107k users worldwide
Music Ally has been passed details of the global uptake of Nokia’s Comes With Music service, which suggest it is struggling to make headway. As of July, Nokia had just over 107,000 active users of CWM in nine markets around the world.
That’s according to figures sent out by the company to record labels and distributors. In the UK specifically, Nokia had just shy of 33,000 active CWM users in July, up from 23,000 in April.
The full list of markets breaks down as follows (sorted by launch dates):
CWM ACTIVE VOUCHERS– JULY 2009
UK – 32,728 (launch date: Oct 08)
Singapore – 19,318 (Feb 09)
Australia – 23,003 (Mar 09)
Brazil – 10,809 (Apr 09)
Sweden – 1,101 (Apr 09)
Italy – 691 (Apr 09)
Mexico – 16,344 (May 09)
Germany – 2,673 (May 09)
Switzerland – 560 (Jun 09)
The figures don’t look good for Nokia, considering the investment it has made in Comes With Music. However, check the comparison between Brazil and Italy, or Mexico and Germany. There is evidence that CWM is doing better in emerging markets than in developed Western countries where there is more competition.
We put the figures to Nokia, and a spokesperson provided us with this response:
“Comes With Music has been a live service for 12 months in the UK and over the last 8 months, has also gone live in 11 other countries. This is a very fast rollout for a service of its kind, especially when you consider the music is a mix of global and local content for each location. In terms of innovation, Comes With Music is a significant shift for both consumers and the industry alike.
“Nokia will continue to bring new services to market and we will continue to add further countries and partners to our Comes With Music rollout. We look forward to being able to share more details on this over the coming weeks. With regard to the statistics presented in your article, as per our longstanding policy we do not comment on industry speculation or rumours.”
We’ve got more analysis of the figures and what they mean – both for Nokia and the wider mobile music market – in this week’s Music Ally Report. For a free trial subscription, which will let you read that piece immediately, click here.
Tags: Comes With Music, cwm, nokia
October 15th, 2009 at 7:12 pm
[...] 1 votes vote Comes With Music: 107k users worldwide Music Ally has been passed details of the global uptake of Nokia’s Comes With Music [...]
October 15th, 2009 at 7:20 pm
[...] This post was mentioned on Twitter by Stuart Dredge and Chris Owen, eMusic Talk. eMusic Talk said: Comes With Music: 107k users worldwide: Music Ally has been passed details of the global uptake of Nokia’s Come.. http://bit.ly/FCk4L [...]
October 16th, 2009 at 12:58 am
[...] this link: Music Ally | Blog Archive » Comes With Music: 107k users worldwide Categories: music Tags: common-sense, crucial-intelligence, digital, digital-media, [...]
October 16th, 2009 at 1:50 am
[...] Ally, the digital music analysis site, reports today that there are 107,000 users of Comes With Music. [...]
October 16th, 2009 at 9:43 am
[...] team over at MusicAlly put the figures to Nokia and a spokesperson responded with the following: “Comes With Music has [...]
October 16th, 2009 at 10:29 am
[...] Here is the regional break down of those 107,227 users, numbers that were leaked to Music Alley: [...]
October 16th, 2009 at 10:42 am
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October 16th, 2009 at 10:42 am
[...] Here is the regional break down of those 107,227 users, numbers that were leaked to Music Alley: [...]
October 16th, 2009 at 1:31 pm
[...] now | £149 | Nokia (via Music Ally) Palm Pre: what to know before you buy The Palm Pre hits UK shelves today. But before you [...]
October 16th, 2009 at 2:37 pm
[...] Out now | £149 | Nokia (via Music Ally) [...]
October 16th, 2009 at 2:38 pm
[...] — an epic failure. Don’t just take my rantings for it. The numbers which were leaked to Music Ally show that as of July, they have a paltry 107,00 active Comes With Music users in 9 markets [...]
October 16th, 2009 at 2:47 pm
[...] to MusicAlley, in July this year CWM had a total of 107,227 users in the nine markets were it’s available – [...]
October 16th, 2009 at 4:06 pm
[...] Music Ally – Comes With Music only has 107k users Music Ally | Blog Archive » Comes With Music: 107k users worldwide. [...]
October 16th, 2009 at 4:16 pm
[...] Music Ally | Blog Archive » Comes With Music: 107k users worldwide [...]
October 16th, 2009 at 4:34 pm
[...] dados obtidos pela consultora Music Ally revelam ainda que o número total de clientes do serviço rondava os 107 mil em Julho passado. Na [...]
October 17th, 2009 at 12:13 am
[...] it’s launched, according to figures Nokia (NYSE: NOK) sent out to labels and distributors, obtained by MusicAlly: Published Friday, October 16, 2009 4:35 AM Filed under: 715, 833, 667, 675, [...]
October 17th, 2009 at 4:52 am
[...] Ally says it has ‘been passed details’ of active CwM users worldwide, with the UK leading the way [...]
October 17th, 2009 at 6:01 am
[...] ‘Nokia will continue to bring new services to market and we will continue to add further countries and partners to our Comes With Music rollout. We look forward to being able to share more details on this over the coming weeks. With regard to the statistics presented in your article, as per our longstanding policy we do not comment on industry speculation or rumours.’ Link: Nokia (via Mobile Entertainment and Music Ally) [...]
October 17th, 2009 at 6:23 am
[...] has not had too many takers. The whole month of July just saw 107,000 active users worldwide. Here are the country wise distribution of these [...]
October 17th, 2009 at 3:32 pm
[...] Ally says it has ‘been passed details’ of active CwM users worldwide, with the UK leading the way [...]
October 17th, 2009 at 4:45 pm
[...] Ally -sivuston tietojen mukaan Nokian Comes with Music -palvelua käyttää vain noin 107 000 käyttäjää koko maailmassa. Iso-Britanniassa palvelulla oli heinäkuussa 32 728 käyttäjää, Australiassa 23 [...]
October 19th, 2009 at 6:30 am
[...] Источник: musically.com [...]
October 19th, 2009 at 11:08 am
[...] becoming the default music provider on mobile. That means Nokia’s Comes With Music offer will be buried even deeper than it is [...]
October 19th, 2009 at 5:41 pm
[...] it’s launched, according to figures Nokia (NYSE: NOK) sent out to labels and distributors, obtained by MusicAlly: —UK – 32,728 (launch date: Oct 08)—Singapore – 19,318 (Feb 09)—Australia – [...]
October 20th, 2009 at 3:48 am
[...] Music Ally | Blog Archive » Comes With Music: 107k users worldwide [...]
October 20th, 2009 at 7:42 am
[...] visame pasaulyje. Didžiojoje Britanijoje per metus jų susirinko tik 32 tūkstančiai, o Italijoje per pusmetį nesusirinko nė 700 žmonių. Žinant, kad Nokia kas mėnesį parduoda milijonus telefonų, šie skaičiai yra niekingai [...]
October 20th, 2009 at 1:21 pm
[...] mobile, mp3, nokia É, nem tudo é um mar de flores para a Nokia. Music Ally has been passed details of the global uptake of [...]
October 21st, 2009 at 12:34 pm
[...] consultoria MusicAlly divulgou os números de associados ao serviço Comes With Music: não vai muito além de 100 mil [...]
November 25th, 2009 at 3:45 pm
[...] de 2009 en Brasil exclusivamente a través de su modelo 5800 ($854 dólares). De acuerdo con la información conseguida por Music Ally a julio del presente año 10,809 unidades han sido [...]
December 2nd, 2009 at 5:48 am
[...] es, dass er nicht erreicht hat, den Erfolg zu haben, auf den sie warteten. Nach Information von MusicAlley Isst Du With Music in Juli dieses Jahres er hatte eine Gesamtsumme von 107,227 Benutzern in neun [...]
December 15th, 2009 at 10:45 am
[...] get more traction in emerging markets where there is less competition from legal services. Figures revealed by Music Ally earlier this year showed that there were 10,809 active CWM users in Brazil in [...]
January 19th, 2010 at 12:42 pm
[...] It is rumoured that Google is looking to bundle Spotify’s paid premium streaming service with its Nexus One handset and provide the service for free to consumers to boost the music cool factor of the device. Compare that to the unlimited free downloads offered by the Nokia Comes With Music service – by all reports the results have been disappointing in terms of active users despite the offer of free music downloads (see http://musically.com/blog/2009/10/15/comes-with-music-107k-users-worldwide/). [...]
January 24th, 2010 at 4:37 am
[...] Comes with Music offer has so far been less than successful, partly, I believe, because of a confusing ad campaign and partly because it still has its [...]
January 26th, 2010 at 5:42 pm
[...] Si avvicina l’anniversario dell’inaugurazione nel Regno Unito. Gli abbonati globali sono 107 mila. [...]