Spotify offering cheap Premium subs with Swiftcover
I’ve just received an email from Spotify offering me the chance to sign up for a Premium subscription for £8.99 a month, rather than the usual £9.99.
The email says it’s “thanks to our good friends over at Swiftcover” – the car insurance firm – so it must be a form of sponsorship deal. Which is interesting.
Finding people to subsidise the cost of a premium subscription could drive signups, although cutting a quid off is somewhat less drastic than getting operators like 3 UK to bundle the price into a monthly mobile tariff so it feels free.
Tags: spotify, swiftcover
October 21st, 2009 at 5:43 pm
[...] 1 votes vote Spotify offering cheap Premium subs with Swiftcover I’ve just received an email from Spotify offering me the chance to sign up for a Premium [...]
October 21st, 2009 at 6:02 pm
I’ve just redeemed that code for a quid off my subscription, without having anything to do with Swiftcover whatsoever. Not bad! Expecting some spam from them, now, though.
October 21st, 2009 at 6:21 pm
Some users are receving a code offering a bigger discount – maybe MusicAlly is unloved
October 21st, 2009 at 8:29 pm
[...] This post was mentioned on Twitter by Romulus and intradink_feed, eMusic Talk. eMusic Talk said: Spotify offering cheap Premium subs with Swiftcover: I’ve just received an email from Spotify offering me.. http://bit.ly/3Pjrv0 [...]
October 22nd, 2009 at 4:47 am
[...] Music Ally | Blog Archive » Spotify charity cheap Premium subs … No TweetBacks yet. (Be the first to Tweet this post) Tags: Asia, Beach, cheap, from, holiday, Need, reachable, relax, smoke [...]
October 23rd, 2009 at 10:06 pm
[...] Music Ally broke news of the discount, with the monthly price bring dropped to £8.99 (for a limited time) to strip the music of ads. [...]
October 28th, 2009 at 3:03 pm
[...] providing good data on uptake at different price points, it’s a risky strategy – we received the £8.99 email, and if we’d accepted the offer, would be feeling pretty peeved now to find out that some [...]