Music Ally

Shazam has revealed the next stage in its plans for mobile app world domination, launching a new iPhone app called Shazam Encore. It’s essentially a premium version of the company’s existing iPhone app, offering quicker tagging, music recommendations and charts, and a car mode to automatically tag tracks that are playing on the radio when driving.

The Encore version costs a one-off download fee of £2.99 / $4.99, although Shazam says it will continue to support the free version too – albeit limiting new users of that to five tags a month in an effort to persuade them to upgrade. That free version has racked up more than 10 million downloads so far.

“We have listened to our iPhone and iPod touch users and have created a new app which answers their requests to take them on an enhanced music journey that will change the way music lovers experience and learn about music,” says CEO Andrew Fisher. The company recently became the first European startup to get investment from the VC-backed iFund.

Tags: iphone, shazam, shazam encore

This entry was posted on Monday, November 9th, 2009 at 10:40 am and is filed under Digital Music News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.