Spotify US launch slips to 2010
Well, it’s possibly unfair to say ’slips’, since the streaming music service has always said its US debut would be either late this year OR early next. However, CEO Daniel Ek has confirmed that it will be the latter.
“The US is a different beast,” he told the Monaco Media Forum. “Most people are not still not aware of the service or how it works – so we have to do spend time educating the market… The US music labels want to get there and are very excited about Spotify but there are thousands of publishers we need to get signed up and fully informed about the service.”
Ek also talked of the company’s excitement about its upcoming launch in China; said it’s figuring out how to analyse users’ moods by the BPMs of the tracks they play, and serve suitable ads accordingly; and claimed that URLs are the new MP3s.
Slogan of the week! They should put it on t-shirts…
Tags: spotify
November 17th, 2009 at 8:52 pm
[...] dass bald ein neuer Musikdienst seinen Weg ins größte Social Network der Welt finden wird. Spotify wird 2010 in den USA launchen. Und das mag dann auch zur größten Konkurrenz für MySpace Music [...]