Virgin Media signs up for Detica CView piracy-monitoring technology
UK firm Detica has a new tool called CView which claims to be able to dig into ISP traffic data to measure how much illegal file-sharing is going on – without identifying individuals or storing their data. So it’s about measuring whether the level of piracy is going down, rather than enabling ISPs to identify individual pirates.
“The Digital Britain report set out some bold targets to reduce illegal file sharing on ISP networks, but until now measuring the extent of the problem has been based on conflicting consumer surveys and speculation,” says Detica director of media Andy Frost.
“We hope the launch of Detica CViewTM will pave the way for stronger collaboration between ISPs and the media industry, by enabling all parties to more accurately measure the success of shared initiatives, reduce digital piracy and provide an unparalleled level of accuracy.”
There’s bound to be cynicism around whether this can really work as well as Detica claims, so it’s one to watch.
Tags: detica, Virgin Media
November 27th, 2009 at 4:42 pm
[...] 1 votes vote Virgin Media signs up for Detica CView piracy-monitoring technology UK firm Detica has a new tool called CView which claims to be able to dig into ISP traffic data [...]
November 27th, 2009 at 5:12 pm
[...] This post was mentioned on Twitter by Pirate Info and intradink_feed, eMusic Talk. eMusic Talk said: Virgin Media signs up for Detica CView piracy-monitoring technology: UK firm Detica has a new tool called CView whi… http://bit.ly/5SYwNh [...]
November 28th, 2009 at 2:22 am
The question is not so much “Will it work?”
More “Is it LEGAL?”
Because RIPA 2000 is at play here.
And because the EU has regulations that kind of enshrine a right to private communication!
And you don’t need to do DPI to catch pirates sharing copyright works illegally
And remember that file sharing is not all illegal.
This is a fop by our UK Gov, who are already in trouble in the EU for Phorm and BT Webwise!!! It stinks.
January 24th, 2010 at 4:39 am
[...] Partnering with an ISP in this way also gives the ISP an incentive to help reduce piracy. Virgin Media has already partnered with British technology consultancy Detica to monitor levels of file-sharing. [...]