Comments on: “Can Music Be Free?” week: P2P veteran Wayne Rosso on the importance of ownership http://musically.com/blog/2009/12/01/%e2%80%9ccan-music-be-free%e2%80%9d-week-p2p-veteran-wayne-rosso-on-the-importance-of-ownership/ The Music Ally Weblog Fri, 19 Mar 2010 06:48:47 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Justin Jarvinen http://musically.com/blog/2009/12/01/%e2%80%9ccan-music-be-free%e2%80%9d-week-p2p-veteran-wayne-rosso-on-the-importance-of-ownership/comment-page-1/#comment-31867 Justin Jarvinen Wed, 09 Dec 2009 15:58:16 +0000 http://musically.com/blog/?p=2806#comment-31867 I couldn't agree more; for the majors, it's about protectionism and not cannibalizing cd sales. But that shortsightedness is going to do more damage than good in the long run. If the majors helped entrepreneurs by creating licensing/fee structures that enabled innovation, then consumers would have choice and a big, fresh, new, sustainable model would emerge. That's how it works. My company, VerveLife (http://vervelife.com), offers the music industry a "brand-sponsored" model, where a custom music-centric experience is conceived and distributed on-pack by an individual consumer brand. In this model, everyone knows what they're going to make before the campaign goes live, and the downstream (upsell) opportunities are massive. I couldn’t agree more; for the majors, it’s about protectionism and not cannibalizing cd sales. But that shortsightedness is going to do more damage than good in the long run. If the majors helped entrepreneurs by creating licensing/fee structures that enabled innovation, then consumers would have choice and a big, fresh, new, sustainable model would emerge. That’s how it works.

My company, VerveLife (http://vervelife.com), offers the music industry a “brand-sponsored” model, where a custom music-centric experience is conceived and distributed on-pack by an individual consumer brand. In this model, everyone knows what they’re going to make before the campaign goes live, and the downstream (upsell) opportunities are massive.

]]> By: Jan Karel Kleijn http://musically.com/blog/2009/12/01/%e2%80%9ccan-music-be-free%e2%80%9d-week-p2p-veteran-wayne-rosso-on-the-importance-of-ownership/comment-page-1/#comment-31854 Jan Karel Kleijn Wed, 09 Dec 2009 06:43:18 +0000 http://musically.com/blog/?p=2806#comment-31854 If all of you commenters would just READ the article above, before you voice your pre-set minds, that would help enormously in a discussion. Piracy and easy copying on and offline is a fact of life with the current digital environment. Life and business change constantly, you either adapt or die. It's that simple. Wayne here is outlining options: free, paid and paid for music.(ads) Besides, are all you musicians also so concerned about your sculptor friend? The one that merely selected a material for his art not so easy to copy? Like stone or marble? He cuts a sculpting out of marble/stone that takes a month or a year to finish, if he's lucky, he sells it ...once! (say to a museum.. even luckier) Does he get a fee for every person looking at his sculpting in the museum (like your song on the radio)? Don't think so! Just play your music like you always did, the music is your marketing tool now for you (better paid) performances! The easy cashing by mass copying and selling is over! Face it! (and btw most was done not by the artist, but the record labels) but i tunes and radioplay gains are still good . better than your Sculptor friend so quit whining and adept! If all of you commenters would just READ the article above, before you voice your pre-set minds, that would help enormously in a discussion. Piracy and easy copying on and offline is a fact of life with the current digital environment. Life and business change constantly, you either adapt or die. It’s that simple.
Wayne here is outlining options: free, paid and paid for music.(ads)

Besides, are all you musicians also so concerned about your sculptor friend? The one that merely selected a material for his art not so easy to copy? Like stone or marble? He cuts a sculpting out of marble/stone that takes a month or a year to finish, if he’s lucky, he sells it …once! (say to a museum.. even luckier) Does he get a fee for every person looking at his sculpting in the museum (like your song on the radio)? Don’t think so!

Just play your music like you always did, the music is your marketing tool now for you (better paid) performances! The easy cashing by mass copying and selling is over! Face it! (and btw most was done not by the artist, but the record labels) but i tunes and radioplay gains are still good . better than your Sculptor friend so quit whining and adept!

]]> By: Dr.William Renolds http://musically.com/blog/2009/12/01/%e2%80%9ccan-music-be-free%e2%80%9d-week-p2p-veteran-wayne-rosso-on-the-importance-of-ownership/comment-page-1/#comment-31614 Dr.William Renolds Wed, 02 Dec 2009 20:32:53 +0000 http://musically.com/blog/?p=2806#comment-31614 Wayne's FREE MUSIC idea is idiotic. Society's artists deserve to be compensated, moreso than Wayne's parasite business. Wayne's Grokster co. was STEALING from artists. Now Wayne wants to legalize the piracy. Wayne is merely a freeloader. Wayne’s FREE MUSIC idea is idiotic.
Society’s artists deserve to be compensated, moreso than Wayne’s parasite business. Wayne’s Grokster co. was STEALING from artists. Now Wayne wants to legalize the piracy.
Wayne is merely a freeloader.

]]> By: Dave Waterbury http://musically.com/blog/2009/12/01/%e2%80%9ccan-music-be-free%e2%80%9d-week-p2p-veteran-wayne-rosso-on-the-importance-of-ownership/comment-page-1/#comment-31613 Dave Waterbury Wed, 02 Dec 2009 19:04:23 +0000 http://musically.com/blog/?p=2806#comment-31613 Free music, eh ? With that lack of logic, let's just make ALL art free. Paintings, sculptures, books, - all free. Why not ? - Because it's unfair to the creators. It would eliminate incentive to create. The best artists could not support themselves and be forced to get other jobs, and their best work might never be made. Sorry Wayne,,,,free music is a stupid idea. Free music, eh ?
With that lack of logic, let’s just make ALL art free. Paintings, sculptures, books, – all free.
Why not ? – Because it’s unfair to the creators. It would eliminate incentive to create. The best artists could not support themselves and be forced to get other jobs, and their best work might never be made.
Sorry Wayne,,,,free music is a stupid idea.

]]> By: AliadoDigital » Wayne Rosso: ‘El streaming es como la radio’ http://musically.com/blog/2009/12/01/%e2%80%9ccan-music-be-free%e2%80%9d-week-p2p-veteran-wayne-rosso-on-the-importance-of-ownership/comment-page-1/#comment-31573 AliadoDigital » Wayne Rosso: ‘El streaming es como la radio’ Tue, 01 Dec 2009 10:59:53 +0000 http://musically.com/blog/?p=2806#comment-31573 [...] dinero”, indicó Rosso.  El artículo completo se encuentra disponible en inglés en este artículo en el blog de Music Ally. 1 / 12 / [...] [...] dinero”, indicó Rosso.  El artículo completo se encuentra disponible en inglés en este artículo en el blog de Music Ally. 1 / 12 / [...]

]]> By: Tweets that mention Music Ally | Blog Archive » “Can Music Be Free?” week: P2P veteran Wayne Rosso on the importance of ownership -- Topsy.com http://musically.com/blog/2009/12/01/%e2%80%9ccan-music-be-free%e2%80%9d-week-p2p-veteran-wayne-rosso-on-the-importance-of-ownership/comment-page-1/#comment-31569 Tweets that mention Music Ally | Blog Archive » “Can Music Be Free?” week: P2P veteran Wayne Rosso on the importance of ownership -- Topsy.com Tue, 01 Dec 2009 09:43:58 +0000 http://musically.com/blog/?p=2806#comment-31569 [...] This post was mentioned on Twitter by eMusic Talk, Ace the Time. Ace the Time said: RT @DIY_Musicians: “Can Music Be Free?” week: P2P veteran Wayne Rosso on the importance of ownership: http://bit.ly/70yjNQ via @MusicAlly [...] [...] This post was mentioned on Twitter by eMusic Talk, Ace the Time. Ace the Time said: RT @DIY_Musicians: “Can Music Be Free?” week: P2P veteran Wayne Rosso on the importance of ownership: http://bit.ly/70yjNQ via @MusicAlly [...]

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