How Twitter undermined the M****** M**** embargo
There’s a news event that we’re embargoed from writing about until 12.01am – which we’re sticking to. But in yet another sign of how Twitter is blasting big holes through traditional journalistic practices (like, well, embargoes), lots of people have been tweeting about a launch party they’re attending tonight (for example here, here and here.
Meanwhile, the event director of the launch party is also tweeting about what’s being launched, and MySpace’s own web developer is tweeting people to “check it out and let us know what you think!”.
You can’t ban people from tweeting at launch parties, but it is striking that Twitter users are effectively getting the scoop on the launch of a major new music service hours before journalists’ stories will go live.
Anyway, check back here at 12.01, eh?
Tags: myspace music, twitter
December 3rd, 2009 at 12:50 am
[...] MySpace Music officially launches in the UK December 2, 2009 Posted by Matt Churchill in Music, Myspace. Tags: Myspace, Myspace Music, UK trackback Myspace Music has officially launched in the UK. Stuart Dredge pointed out that, despite an embargo preventing him from writing about the service’s launch, a Myspace designer tweeted about it’s launch 17 minutes before the media were (in theory) allowed to publish anything. Indeed, Stuart has just acknowledged this on Music Ally. [...]