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Vevo adds EMI in time for launch

The Vevo music videos portal launches today, and as predicted, EMI has joined in time for the launch. The label is providing its own catalogue of videos, as well as those from indie labels represented by its EMI Label Services and Caroline Distribution divisions.

However, PaidContent claims EMI has not taken any equity in Vevo, unlike UMG and Sony. CEO Rio Caraeff tells Billboard that 20 brands have signed up to advertise on Vevo, and says talks are ongoing with WMG. “There’s no disagreement over the strategy, there’s no problems with the business model. The issues are generally more corporate in nature.”

Vevo will be US-only for the moment, with no news on when it might launch in Europe.

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This entry was posted on Tuesday, December 8th, 2009 at 12:53 pm and is filed under Digital Music News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Vevo adds EMI in time for launch”

  1. Vevo adds EMI in time for launch Says:
    December 8th, 2009 at 1:02 pm

    [...] 1 votes vote Vevo adds EMI in time for launch The Vevo music videos portal launches today, and as predicted, EMI has joined in time for the [...]

  2. Vevo startet – mit EMI im Gepäck | TuneInn Says:
    December 9th, 2009 at 12:47 pm

    [...] Blog lässt zwar vermuten, dass der Service in dieser Nacht auch in Europa verfügbar sein wird, offizielle Statements dazu finden sich aber [...]

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