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Tap Tap Revenge 3 goes free, and downloads explode

ttr-3Tapulous made its iPhone music game Tap Tap Revenge free just before Christmas, with the aim of making money from ads and in-app song purchases rather than an initial download price.

In the first 24 hours after going free, the game was downloaded 300,000 times. A week later, and it had racked up two million new downloads. On Christmas Day alone, 700,000 people downloaded it.

The question now is how many of those people will buy songs, and whether Tapulous can capitalise on its 20-million-strong userbase with ads – it signed an exclusive deal with mobile advertising firm AdMob earlier last year.

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This entry was posted on Monday, January 4th, 2010 at 2:57 pm and is filed under Digital Music Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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    January 4th, 2010 at 6:51 pm

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